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Lädt ... Marketing 3.0: From Products to Customers to the Human Spirit (2010. Auflage)von Philip Kotler
Werk-InformationenMarketing 3.0: From Products to Customers to the Human Spirit von Philip Kotler
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future o Keine Bibliotheksbeschreibungen gefunden. |
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![]() GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:![]()
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