Australian Graduate School of Management.,

This was a booklet commissioned by Austrade and produced by the Australian Graduate School of Management. A number of these sort of publications have been produced...including a very detailed version by the ITC. the current book is maybe a bit simplistic ...ranging from the suggestion to "have a go" to detailed market research. But maybe that's not a bad way to go compared with the interminable over-engineering approach advocated by the ITC publication. The Austrade publication is now very dated (1989) but I give it 3 stars for more or less doing what it sets out to do and being a useful guide for its time.… (mehr)