Kevin Freiberg
Autor von NUTS! : Southwest Airlines' Crazy Recipe for Business and Personal Success
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Book is a little dated (1998) and finally just lost my interest. Did it look a little like a school book to anyone else?
I love the maverick attitude and got me thinking of some of the Southwest Airlines qualities in culture that I could incorporate into my work place and my life.
Lean, flexible and fast - these all go together. Southwest had all these in spades to survive competitors throwing below the belt punches and profiting in one of the most capital intensive industries.
Ownership - this is the most important quality of all. When people take ownership of their responsibilities, everything falls into place. I kind of fall into the camp that people have the ability to do much more than we ever realized. It's just a matter of trusting yourself.
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