Nathan R. Furr
Autor von Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation
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Nail It then Scale It: The Entrepreneur's Guide to… von Nathan R. Furr
Wish I'd read this the day it was published.
This is an excellent book that came at just the right time. A single sentence in it will make me me a small fortune in the years to come. But the essential message, which is to re-think the way a product goes to market, is something everyone who is starting a business should be seriously considering.
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