Scott Anderson Miller

I’m not a marketing person. I’m a writer with a day job in IT. This book was not written with me in mind, it was written for people in marketing. So it felt incredibly jargon-y to me, and I had a really hard time slogging through it.

I can tell that the information in it is good, and it was even useful, I think. My rating reflects that. That said, I think this book would be most useful to someone with a background in traditional marketing.