John Mullins (1)
Autor von The new business road test: What entrepreneurs and executives should do before writing a business plan (2nd Edition)
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John Mullins (1) ist ein Alias für John W. Mullins.
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The Customer-Funded Business: Start, Finance, or… von John Mullins
5 Different models (with case studies) that companies have used to get started using customer's money. Also gives a good discussion of the context in which each works and doesn't work.
Marketed as a "Pre-Business Plan" feasibility study - this book looks to me like it covers the core of a proper business plan using a custom 7 part model. So far I am just getting started but the key points have all been good and very applicable. I do think the content could be more terse - however that is true of most books :-)
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