Michael S Muribi

One of my reference books when I was managing Austrade's international trade displays. Not an especially good text because of its strongly US bias (and the Americans, maybe surprisingly, are not that great at international trade exhibitions....the Europeans have much more experience and a clearly better). I used to have a publication written by somebody from the UK and I found it much better. (Of course, we had our own manuals and procedures books and these were highly developed and very detailed...and probably over-engineered).
Anyway, this book is now decidedly dated and I will be donating it to charity.....but not sure that the charity will be able to unload it). Two stars from me.… (mehr)