Mark Penn
Autor von Microtrends: The Small Forces Behind Tomorrow's Big Changes
Über den Autor
Werke von Mark Penn
Getagged
Wissenswertes
- Geburtstag
- 1954-01-15
- Geschlecht
- male
- Nationalität
- USA
- Geburtsort
- New York, New York, USA
Mitglieder
Rezensionen
Microtrends: The Small Forces Behind Today's Big… von E. Kinney Zalesne,Mark Penn Mark J. Penn
Want to know what future holds? Cast away Fukuyama, flash down the tube futurists' musings: this is the way to spot future trends and opportunities in their infancy. Though some are trivial and marginal, others are real eye-openers and counterintuitive.
Focus on America but still relatable.
You'd think a book about all the many little trends in the country would be interesting, and this book is interesting... at least for the first few pages. Then it gets repetitive and you wonder why anybody would care about these so-called "trends." So what if there's a small group of people who have long attention spans and another with short attention spans and another with really long commutes and another with really short commutes. I got bored fairly quickly with this book.
Sounded neat, but it's just a bunch of intermittently interesting statistics tied together by the guy's out-of-touch observations.
For example, in a chapter on adults who play videogames:
"The games all focus on taking over worlds, dating, or killing. But what most 33-year-old men want is to make a killing in the stock market, or if they want to knock someone off, it's their boss and his corner office. Their female counterparts have just had their first or second baby, and are dealing with child development or sibling rivalry."
Really? What, is this 1953? Fuck off, dude.… (mehr)
For example, in a chapter on adults who play videogames:
"The games all focus on taking over worlds, dating, or killing. But what most 33-year-old men want is to make a killing in the stock market, or if they want to knock someone off, it's their boss and his corner office. Their female counterparts have just had their first or second baby, and are dealing with child development or sibling rivalry."
Really? What, is this 1953? Fuck off, dude.… (mehr)
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