Larry Selden
Autor von Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
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Angel Customers and Demon Customers: Discover Which… von Larry Selden
Recommended to me by someone at Best Buy, where it is taken very seriously. This book starts observes there are "good" customers (profitable), and "bad" customers (costly), and how to manage your business based on this. The message is clear, with helpful suggestions and real world examples. Bonus points for stressing the critical role that IT plays in enabling a business strategy around this (CRM, specifically).
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- #311,767
- Bewertung
- 4.5
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- 1
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- 3