Brian Wansink
Autor von Mindless Eating by Wansink, Brian (2011)
Über den Autor
Brian Wansink is professor of applied economics of marketing and of nutritional science at Cornell Universlty. He is the director of the Cornell Food and Brand Lab
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Wissenswertes
- Geburtstag
- 1960-06-28
- Geschlecht
- male
- Nationalität
- USA
- Geburtsort
- Sioux City, Iowa, USA
- Berufe
- professor
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Mindless Eating: Why We Eat More Than We Think von Brian Wansink
I read this book a while back and appreciated the insights. I was disappointed to find out that much of his research was flawed.
Pretty cool (and often funny!) studies of how we make decisions regarding food. Helpful suggestions for mindless healthier eating and weight control.
Interesting content written in a bloated and boring manner.
We see what we expect to see.
This book saddens me because it makes me realize how easily manipulated by packaging, marketing, and words. But the book is a delight to read.
Brian writes with a clever wit and a silly sense of humor. He's informative while still entertaining.
Stories of note ... the lemon Jello that tastes like cherry Jell-O, the never empty soup bowl, Dakota wine, and the fact that Campbell's soup buying advertising time when it's cold and rainy (so that's why soup is such a "comfort" food). We all could use a more mindful eating.
I do wish that I do live closer to some of these tasting kitchens.… (mehr)
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