Learning professionals have a love-hate relationship with measurement and evaluation. On one hand, most people agree that evaluation and the evolving results can represent important information. On the other hand, the act of evaluation seems daunting and beyond their interest in learning and development. But there is no arguing that the call for accountability of resource expenditures is louder than ever. To support learning professionals as they answer this call, ASTD is launching a new handbook, Handbook of Measuring and Evaluating Training. This new book addresses the mechanics of evaluation from the perspective of a variety of contributors. It addresses content relevant to the four phases of measurement and evaluation: planning, data collection, data analysis, and reporting. In addition, chapters are included that support implementation of your measurement practice. Each chapter is written to achieve at least three learning objectives. A knowledge check is included at the end of each chapter to ensure readers gain at least one new insight.