Patricia Pulliam Phillips
Autor von The Bottom Line on ROI: Basics, Benefits, & Barriers to Measuring Training & Performance Improvement (Measurement in Action Series)
Über den Autor
Werke von Patricia Pulliam Phillips
The Bottom Line on ROI: Basics, Benefits, & Barriers to Measuring Training & Performance Improvement (Measurement in… (2002) 20 Exemplare
The Value of Learning: How Organizations Capture Value and ROI and Translate It into Support, Improvement, and Funds (2007) 11 Exemplare
Data Collection: Planning for and Collecting All Types of Data (Measurement and Evaluation Series) (2008) 8 Exemplare
The ROI Fieldbook: Strategies for Implementing ROI in HR and Training (Improving Human Performance) (2006) 6 Exemplare
Measuring The Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (2015) 4 Exemplare
Real World Training Evaluation: Navigating Common Constraints for Exceptional Results (2015) 4 Exemplare
The Business Case for Learning: Using Design Thinking to Deliver Business Results and Increase the Investment in Talent… (2017) 3 Exemplare
The Green Scorecard: Measuring the Return on Investment in Sustainable Initiatives (2010) 3 Exemplare
Building a Successful Consulting Practice (In Action) by Phillips, Patricia Pulliam, Phillips, Jack J. (2006) Paperback (1601) 3 Exemplare
ROI Fundamentals: Why and When to Measure Return on Investment (Measurement and Evaluation Series) (2008) 3 Exemplare
ROI på bundlinjen : grundprincipper, fordele og barrierer i forbindelse med målinger af uddannelse og… (2004) 1 Exemplar
Value for Money: How to Show the Value for Money for All Types of Projects and Programs in Governments,… (2019) 1 Exemplar
ROI in action casebook 1 Exemplar
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The Phillips couple together runs the ROI Institute and teach how to ascertain ROI to many fields. They divide the process into seven finite steps:
Showing the value
Why? (Impact)
How? (Choosing)
What? (Objectives)
How much? (Data collection)
What’s it worth? (Analysis)
So what? (Application)
They provide a basic business plan for how to construct this analysis, along with a multitude of use cases that demonstrate the methodology. Their writing is concise and clear, and they do not waste words on unnecessary motivational coaching. Their perspective is one of result-oriented business, not of analytic science. They are interested in making a pragmatic business case, not in the technical details of a given step.
This book does not do everything, of course. It does not go into expansive detail about individual items, nor does it provide a list of resources for a deeper dive. Further, it doesn’t tread on much new conceptual ground. ROI calculations are fairly standard in today’s business climate, thanks to the efforts of people like the Phillips. What this book does do is provide a concise, well-thought-out plan to calculate ROI for those who are new to this methodology.
At some juncture, almost every worker will have to answer the question of how to communicate their worth/value to others. This approach provides a solid conceptual framework and action plan for doing so. While sometimes running at a negative ROI has benefits (e.g., when a very positive ROI is expected in the future), a numerical ROI is a short, helpful way to defend a project’s or a person’s value to the business. Further, as the authors note, using their process to calculate a negative ROI can shed light on strategies to transform the project into a positive ROI. Overall, Patti and Jack Phillips provide a solid, uncomplicated method that can be used for business applications all over the map.… (mehr)