I have, as yet, unfulfilled ambitions to write a book. Were I at some future date to achieve this goal, I would think very carefully about the title. This book labours under the appellation, "How to Be Great at the Stuff You Hate". PLEASE!!!!!! It makes it sound like one of those terrible works which proclaim, "Everyone can be a million dollar salesman!"

That is sad because, this book is much better than that. This is a book that is well worth reading - and indeed, working through if, like me, one finds oneself in the position of needing to sell, or even simply sell one's ideas. It does not make nonsensical promises and I shall not be challenging for the title, Salesman of the Year 2012, after reading it. I think that I understand sales a little better and feel more confident in putting forward my own, excellent, company. This is surely, as much as one can expect from any book.

Nick Davies has obviously followed a similar path himself and the book is refreshingly bereft of ridiculous claims and hype. I have not only read it, I have placed it beside my desk and feel sure that I shall be referring to it in the future. Do not be put off by the, frankly daft title, if you need to promote yourself, od your business, then this book deserves its place upon your bookcase. ( )