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Lädt ... The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worthvon Joseph Turow
Keine Lädt ...
Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Detailed, devastating revelations and analyses of how a vast cesspool of shamelessly predatory slime (my words, not Turow's) is employing Internet-use tracking and other privacy-invading techniques to classify individuals as (ad) "targets" or as "waste", corrupt the content-provision process, and cause societal degradations that extend beyond the online world. Fun reading these 200 pages are not, but extremely *important* reading they are. Why can't we make the collection, compilation, and trafficking of personal information totally illegal? Why can't we make individually targeted advertising totally illegal? Why were these things ever legal in the first place? For that matter, why was it ever legal for servers to write information (cookies) on the hard drives of computer owners without the latter's permission or knowledge? keine Rezensionen | Rezension hinzufügen
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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