Key takeaways:

-Search for common traits of your clients and
have a niche market
-Age, employment status, gender, occupation, income, educational level

-Creative an in depth story that gives emotional connection to your clients
-You don’t always sell what you claim to offer, you sell what your eventual buyers think their going to get from your product or service.

-Understand the importance of a well thought out name and logo.

Understand client stages:
Suspects
Prospects
Clients
Repeat clients
Champions

-Leverage case studies
-Ask for testimonials
-Your entire organization is in sales

-Use a two step ad campaign
1) offer free report or information
2) suspects then turn into leads

What includes an ad:
Headline
Benefits
Proof
Offer
Call to action

Also : page 135
-State the problem
-Stir up the problem : what is the cost of this problem
-Paint a hopeful picture
-Outline a solution
-Answer objections
-Make an offer
-Call to action
-PS (second headline)

Use a marketing kit as an offer to gain prospects:
Checklist
Educational flyer
Free check
10 ways too….

-Lumpy mail always gets opened
-Make referrals as easy as possible for your current customers.
Consider a weekly tip Email blast to leave viewers excited for more

Write thank you notes:
Even When someone says no

Overview of primary marketing action steps:
1) State your primary marketing goals for the year
2) describe your ideal client
3) write your core message points
4) develop educational marketing material
5) outline your lead generation strategy
6) describe your sales and education process

Have daily systems in place that can support marketing operations. Consider invoices as marketing material

Creat a New customer kit as a introduction and resource list. ( )

Let me begin by saying that I think all small business owners should go out and pick up a copy of Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide. In Duct Tape Marketing, John Jantsch has put together a comprehensive book of all the essential pieces that you need to create an effective marketing strategy on a limited budget. Read more ( )