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Lädt ... Get to the Point!: Sharpen Your Message and Make Your Words Mattervon Joel Schwartzberg
   Keine Keine aktuelle Diskussion zu diesem Buch.  sperzdechly | Aug 11, 2023 |    ) tenamouse67 | Jul 21, 2018 | Zeige 2 von 2 keine Rezensionen | Rezension hinzufügen
Champion Your Best Ideas! Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do? Keine Bibliotheksbeschreibungen gefunden. |
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 Google Books — Lädt ...GenresMelvil Decimal System (DDC)651.7Technology Management and auxiliary services Office Equipment and Methods Business CommunicationKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt: (4.5)
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It's a short book but don't let it deceive you. You get 100% protein here, no sugar-coating, no excessive fat, no fluff. Every page is packed with valuable information and actionable tips on how to effectively communicate your message. There's no trick or the magic formula, only good old fundamentals that everyone needs to master. The content is nicely structured, described well, illustrated with relevant examples, and has only occasional puns and jokes to lighten the mood. It's a very quick and efficient read.
The book starts with general aspects of honing the message and making sure you have one that are universally applicable. Then it goes through different media and situations, providing tips on how to adapt and perform well. Some parts are stronger (public speaking, emails) while other a little less so (powerpoint, virtual meetings), but all are useful.
I appreciate how dense this book is, the author is not wasting reader's time. I think it can be great for a quick reminder/check before an important presentation. (