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Lädt ... Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customersvon Jeff Cox, Howard Stevens (Autor)
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Very useful book for a comprehensive understanding of Sales from a broad view. Thankfully, Sales usually isn't about cold calling. ( ) keine Rezensionen | Rezension hinzufügen
"Selling the Wheel" is a fascinating story about sales and marketing written in the form of an ancient parable: "Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention...." This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling business novels "Zapp!" and "The Goal, Selling the Wheel" is based on the pioneering research of Howard Stevens's employment-testing and customer-research firm, the H. R. Chally Group. In the story, Max and his wife, Minnie, learn what it takes to market the Wheel. With the help of Ozzie the Oracle, they discover four essential selling styles -- Closer, Wizard, Relationship Builder, and Captain & Crew -- and come to understand how each style is suited to a different type of salesperson. They learn that as markets evolve, selling styles and strategies must change. There is no single right way -- and no company can be all things to all people. This critical lesson is Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)813.54Literature English (North America) American fiction 20th Century 1945-1999Klassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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