A great foundation for Guerrilla Marketing. A very easy read. Very good from a market share and a tactical standpoint. Give a boost to your marketing plan. I highly recommend all of Seth Godin's books.Good information on targeted media. ( )

Although there are newer versions out there, the ideas in this book are effective and timeless. Do you have a small business or are you starting one? Make this your secret weapon to success. Back when this book first came out I implemented many of the ideas in this book and built several very successful businesses. I plan to order the more updated version soon as I gear up to start another business. ( )