Hans Ulrich Obrist met the old master of conceptual and media art several times, joined by, among others, the author Alejandro Cesarco. Baldessari gives insight into his multi-medial work and life. Again and again the discussion is about the interaction between text and image. He expresses himself precisely, critically and, as usual, with wit on issues such as the museum as institution, idea archives and unrealised projects, but also on his exhibitions of the past few years and retrospectives. English text.