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Lädt ... This is Social Media: Tweet, blog, link and post your way to business successvon Guy Clapperton
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*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks. Many organizations, large and small, are using social Keine Bibliotheksbeschreibungen gefunden. |
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Guy Clapperton is a highly experienced media consultant who has produced a simple, easy to read guide for business owners who want to get started in the world of social media. Clapperton advises caution and warns against starting a social media strategy simply for the sake of doing it. He recommends making sure that it fits with your audience, with your strategy and more importantly, with your budget.
Clapperton devotes a chapter to a high-level review of the main social media channels, providing a description of each along with a description of the typical audience for each site. People mystified by the burgeoning world of social media will no doubt appreciate this chapter.
This is an honest book that is easy to read. It's a good starting point for novices in this brave new world. ( )