K. Douglas Hoffman
Autor von Services Marketing: Concepts, Strategies, & Cases
Über den Autor
Werke von K. Douglas Hoffman
Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series) (2005) 8 Exemplare
Essentials of Services Marketing: Concepts, Strategies and Cases (Dryden Press Series in Finance) (2001) 6 Exemplare
Fundamentos de marketing de servicios/ Fundamentals of Service Marketing (Spanish Edition) (2002) 2 Exemplare
ESSENCIALS OF SERVICES MARKETING 1 Exemplar
MARKETING PRINCIPLES & BEST PRACTICES 1 Exemplar
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Thomson Advantage Books: Marketing Principles and… von K. Douglas Hoffman
Lots of stats and information which is not really helpful. It feels more like an instruction manual, rather than a marketing textbook, if that makes sense. How to, rather than why to or any critical discussion.
½Statistikseite
- Werke
- 9
- Mitglieder
- 35
- Beliebtheit
- #405,584
- Bewertung
- 2.8
- Rezensionen
- 1
- ISBNs
- 17
- Sprachen
- 1