Werke von Jay Nagdeman
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- #1,536,815
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- 5.0
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The author sums up this problem neatly when he writes, “Unfortunately, many financial services executives fail to distinguish between strategically oriented, integrated marketing programs and specialized marketing activities implementation activities. For many, the 'M-word' is clearly a synonym for advertising or various others forms of promotion and tactical implementation – from direct mail programs and brochures to convention activities and chachkas." This illustrates the core problem with marketing in this industry- too much copycat behavior, too little differentiation. The real benefit of the book is the knowledge that you gain after establishing this problem, teaching you what to do to stand out and gain clients.
This book is a great addition to the library of the seasoned Financial Services professional, and a good foundation for the novice just entering the industry.… (mehr)