Anthony O. Putman

1 of 1 people found the following review helpful:
Best services marketing book around, April 20, 2006
Reviewer: Ed Page (Schaumburg, IL United States) - See all my reviews
(REAL NAME)
It's difficult to market a service - you're marketing the invisible. It's even more difficult to find a services-specific book on marketing. Anthony Putman cuts right to the bone with his ideas, approach and presentation. This is the best marketing book I have ever read. And, I have bought dozens to give to my friends in the service industries.

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2 of 3 people found the following review helpful:
Solid advice, September 7, 2005
Reviewer: Henry Devries "client seduction guru" (San Diego, CA) - See all my reviews
(REAL NAME)
As someone who coaches independent professionals on how to find new clients, I especially like the advice in this book on targeting. If you don't have a target you spread yourself too thin. There is much to be gained from this book. -- Henry DeVries, founder, New Client Marketing Institute

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4 of 4 people found the following review helpful:
Highly recommended, February 7, 2005
Reviewer: Doug H (Vancouver, British Columbia Canada) - See all my reviews
I read lots of business start-up books since I help people start successful businesses for a living. Finding a book written by someone who has something new to say is rare. This is a book which is not just a recycle of someone else's work.

Most books are written for product-based businesses so the 4 p's of marketing are applicable, but service businesses are really different. You can't taste, touch, or otherwise inspect a service before you buy.

Putman's chapter on pricing justifies the price of this book by itself. The book is also helpful in dealing with price objections, a critical part of any business. While it's pricing component is not new, the method provides a great baseline for your business.

I particularly liked the method by which Putman helps entrepreneurs creates benefit statements. People don't buy based on a feature list.

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19 of 23 people found the following review helpful:
If you are a Professional / Small Business: seek no more, March 12, 2000
Reviewer: Paul Jansen (Woerden, the Netherlands) - See all my reviews
Simple, straithforward and to the point (hitting the mark). Good advice that does not just sound good, but is being presented in a very practical hands-on way. Very well written, very practical to implement (take your own step-by-step actions). A definite good buy and destined to become a classic.

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42 of 42 people found the following review helpful:
One of the best, if not THE best books on marketing services, March 15, 1999
Reviewer: Robert Middleton (Boulder Creek, CA United States) - See all my reviews
(REAL NAME)
Of all the books I've read on "Marketing Your Services" this has to be the best. The reason is that Putman gives the most comprehensive, in-depth and holistic view of marketing I've ever seen in print. He looks at marketing your services not as a chore you need to get through but as a fun and challenging activity to improve the success of your business. Everything is covered here, from finding your niche to taking care of clients. The style is fun and informal and includes many stories and real life examples. This is a "must have" book if you want to attract new clients.

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16 of 30 people found the following review helpful:
Don't leave home without this book, if you're a consultant!, March 1, 1999
Reviewer: Kathleen Dannemiller (Ann Arbor, mi USA) - See all my reviews
This book is a classic for us consultants...probably also for others, but it's consultants I worry about. We have a hard time with finding the line between "selling" and "building relationships". Tony Putman has the help we need...P.S. I feel very proud when I learn that I am "Marion" in this book...imagine that!… (mehr)