Über den Autor
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France. He is the author of Successful Marketing Strategy for High-Tech Firms, also published by Artech House and now in its second edition. 050
Werke von Eric Viardot
Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm) (1995) 15 Exemplare
The Timeless Principles of Successful Business Strategy (Management for Professionals) (2011) 4 Exemplare
The timeless principles of successful business strategy corporate sustainability as the new driving force (2017) 3 Exemplare
Dix leçons de stratégie 1 Exemplar
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