Paula Watson-Lakamp

Let's face it - librarians can use all the help they can get with marketing. This book is full of innovative ideas that can be used to further the agenda of a library. When a marketing campaign is needed, this book helps put one together effectively and strategically. Not forgetting traditional strategies and venues, this book will push further into defining what plans and timelines are needed to be effective. Full of communication suggestions and innovative actions, this book helps put the library back into the playing field.… (mehr)