The First How-To Strategy Guide to Transmedia Storytelling ?Phillips ?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David Gale, Executive Vice President, MTV Cross Media ?Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling. ? ?Michelle Satter, Founding Director, Sundance Institute Feature Film Program ?An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended! ? ?Jeff Gomez, CEO, Starlight Runner Entertainment ?A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling. ? ?C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world ?s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It ?s the buzzword for a new generation ?a revolutionary technique for telling stories across multiple media platforms and formats ?and it ?s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator ?s Guide to Transmedia Storytelling ? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures ?at a fraction of the cost. You ?ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need ?and even make a profit Forge your own successful transmedia career W...