25 creative Amsterdammers share their experience of life in Holland’s capital, and how the beautiful, ancient surroundings and culture are continually renewed thanks to the people who shape the city.

It;s now available in an amazing iPad version - you can check a 2-minute preview movie here. tinyurl.com/ipadessencemovie. The iPad version is available here; tinyurl.com/itunes-essenceforipad.

Interviews include tattoo king Henk Schiffmacher; musical fashion superstar Bas Kosters; street artist Laser 3.14; founder of the Prostitution Information Centre Mariska Majoor; former Mayor of Amsterdam Job Cohen; Hollywood actress Halina Reijn; ‘Mr Ajax’ Sjaak Swart; rapper and artist Def P; and singer/songwriter Lake Montgomery.

The author explains; “Nobody wants to be labeled a tourist - whether visiting, or living in Amsterdam as an expat. This book provides the inside story on why this great city is so diverse and fascinating.” ( )