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Lädt ... Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businessesvon Joe Pulizzi
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"Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to Identify the intersection of your expertise and your future customer's needs Determine how to "tilt" your sweet spot to find a place where little or no competition exists Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Use social-media and SEO to convert one-time visitors into long-term subscribers Grow your business by expanding into multiple delivery channels Monetize your product or service for ultimate business success Understand how to sell your content asset for millions or build the business into a large enterprise This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business"-- $c Provided by publisher. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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First however, you need to be patient; this is not a get rich quick scheme. To succeed at this content model, you need to perform extensive planning and work hard.
While some of the technology tools described in this 2015 publication are now dated, I believe the key principals of Content Inc are still valid in 2019.
This and many business books can be distilled to a few words, Pulizzi has created a book I enjoyed reading cover to cover. The blend of key concepts interspersed with personal anecdotes, extensive (and cited) research, and testimonials from others who have adopted his approach create a compelling read.
I received an eARC of this title from NetGalley in exchange for a review. The FTC wants you to know. ( )