In our overloaded lives, finding time to read is a true challenge. Yet, we occasionally hear great people, like Bill Gates, Warren Buffet, or Elon Musk, talk about how they maintain their reading routines or how their dedication to reading helps differentiate them from the crowd.You might have already read other self-development books on how to increase your reading speed. The problem, though, is that they all tend to offer pretty much the same advice: Expand your vision, stop your vocals, scan, skim, and so on. It's all good advice but is no longer applicable in the new digital world.This book is aimed at nonfiction readers who read under 50 books every year and want to up their game. Avid readers will also enjoy the book, as it provides a new perspective about reading habits. For entrepreneurs who are very tight on learning time, this book could be the remedy for your thirst for knowledge, helping you to keep your innovation-ball rolling on the industry's edge.Effortless Reading provides a new approach to reading that once again puts you in control of the exponentially growing knowledge stream, supporting you in achieving the level of success that you desire.Even if you are a slow reader, you can still apply the technique proposed in Effortless Reading. If you have never read any book before, following the formula in Effortless Reading will save you months of wasteful reading effort.The best part--you can spend as few as 15 minutes a day and still be able to build a sustainable and beneficial reading practice.In this book, you'll come across the following:  Fundamentals of the reading mindset that distinguish a smart reader from a regular one. Pitfalls that stop people from building healthy reading habits. The recommended reading approach and the four elements those make it efficient and effortless. You might have realized that with today's deluge of information, you have to do something different to keep up. What stopping you from making every minute of your reading time counted?