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Lädt ... Fluff: The Sticky Sweet Story of an American Iconvon Mimi Graney
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. A basic but very readable and interesting biography of the Durkee-Mower company, which has manufactured Marshmallow Fluff for more than a hundred years. Graney folds in good material on the New England candy industry generally and the rise of the modern industrial and advertising systems. ( ) Surprisingly thorough history of MA confectionaries, grocery stores, advertising, commercial radio, and other tidbits woven through the story of Fluff -- the iconic marshmallow creme which is way too sweet for me, and which I had never even heard of until I moved to New England. The author is a friend, and her Fluff Festival is an anchoring event in my adopted hometown, but I think even without those connections I would have enjoyed this book. Zeige 2 von 2 keine Rezensionen | Rezension hinzufügen
At the turn of the twentieth century, Boston was a booming candy town. Of all the tantalizing treats, nothing has stuck around like Marshmallow Fluff. Since that time, the small, family-run company Durkee-Mower has churned out a century of Fluff with the secretive air of Willy Wonka. Little has been made of this extraordinary legacy--until now. To author Mimi Graney, Fluff is more than a retro ingredient. It is a story about the merits and pitfalls of adaptation and innovation. Graney deftly brings the factory floor alive, weaving a fascinating narrative about New England's forgotten candy industry, changing social roles for women, the advent of commercial radio and modern advertising, and the supermarket revolution. Fluff has survived two world wars, corporate attacks, nutrition battles, and the rise and fall of manufacturing towns. The world has changed around it, yet this icon remains the same. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)641.85Technology Home and family management Food And Drink Cooking Specific Dishes Candy, Confectionary, SweetsBewertungDurchschnitt:
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