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von Robert Goldsborough

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2114128,256 (3.4)4
Wolfe investigates a sticky matter of Cola Wars espionage For the men of Madison Avenue, the battle between soft drink giants Cherr-o-key and AmeriCherry seems heaven-sent. For years now, the firm of Mills/Lake/Ryman has fought to help Cherr-o-key become the nation's favorite fizzy cherry soda, but each time they come up with a new slogan, mascot, or jingle, AmeriCherry has beaten them to it. There is a mole inside the agency, and only Nero Wolfe can ferret him out. Although he is as round as a cherry, Wolfe has no taste for soft drinks. But the question of industrial espionage is too sweet for him to resist, and so with assistant Archie Goodwin at his side, he sets out to end this vicious corporate feud. Only when the first adman dies, however, does he realize that a marketing war can be just as dangerous as the real thing.… (mehr)
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This is a Nero Wolfe book not written by Rex Stout who created the characters but who died in 1975. The author moved Wolfe, Archie Goodwin & all the others into the 1990s which I found jarring. The book opens with Archie at a super bowl party. The book & mystery was ok, but Wolfe should have stayed in his own time period.
  taurus27 | Mar 17, 2022 |
Listened to this book during a week of cycling and it is well-suited for this activity. Plot is strait forward and it is easy to keep the characters sorted out. ( )
  Bobnitefan | Sep 6, 2021 |
Nero Wolfe and his legman Archie Goodwin are drawn into a fictionalized "cola wars" battle, as one maker of cherry soda accuses another of stealing its advertising campaign ideas. The plot thickens when one of the admen turns up dead. I always enjoy spending time with Archie but Goldsborough isn't Rex Stout, the genius who birthed these characters, and his dialogue is always just a bit off and grating to my ears. Still, it's better than nothing. And considering the last Stout novel was published in 1975, it's mildly amusing to read about how life in the brownstone is altered (or not, as the case may be) by modern technology. Not really recommended for anyone except extreme Wolfe/Archie fans who have read all the originals and need more, even if it's lesser. ( )
  rosalita | Aug 16, 2018 |
Not the same as a Stout book. ( )
  MrsLee | Apr 2, 2007 |
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Nero Wolfe (50.5)
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TO STEVE RUBIN

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TO KATE MICIAK

for keeping me on track
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The whole business started at Lily Rowan's Super Bowl party.
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Wolfe investigates a sticky matter of Cola Wars espionage For the men of Madison Avenue, the battle between soft drink giants Cherr-o-key and AmeriCherry seems heaven-sent. For years now, the firm of Mills/Lake/Ryman has fought to help Cherr-o-key become the nation's favorite fizzy cherry soda, but each time they come up with a new slogan, mascot, or jingle, AmeriCherry has beaten them to it. There is a mole inside the agency, and only Nero Wolfe can ferret him out. Although he is as round as a cherry, Wolfe has no taste for soft drinks. But the question of industrial espionage is too sweet for him to resist, and so with assistant Archie Goodwin at his side, he sets out to end this vicious corporate feud. Only when the first adman dies, however, does he realize that a marketing war can be just as dangerous as the real thing.

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