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Lädt ... From an Idea to Nike: How Marketing Made Nike a Global Successvon Lowey Bundy Sichol
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. This book does a fantastic job of exploring the basics of business and marketing through the story of Nike. Perfect for later-elementary to younger middle school students. The author has included intriguing illustrations along with fun facts to help readers move along. I suggest this book for any students interested in the history behind one of the successful companies of our modern times or any student in need of a lesson in marketing for financial literacy. Zeige 3 von 3 keine Rezensionen | Rezension hinzufügen
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From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond! Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)338.7Social sciences Economics Production Business EnterprisesKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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I loved this book because it says how nike started out from an idea of faster slimmer shoes to a whole company founded anywhere today.the book states what the character phillip wanted and how he accomplished his goal. For me it proves that even if you have and idea stick with it. And do whatever you can to accomplish it. Lego and other companies were like nike. They started as an idea. But grew to what we know today. It was also nice to learn some nike history.