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Lädt ... Change: How to Make Big Things Happenvon Damon Centola
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Simple contagions, like viruses and memes and ideas you already believe are true, spread through "fireworks" networks via "weak links," but complex contagions, like true innovations and ideas that challenge the status quo, spread through "fishnet" networks via "strong links." To make big things happen, you need redundancy among early adopters, usually on the periphery of a network but with "wide bridges" to other strongly linked networks, in order to build acceptability. By the time an influencer dumps a bucket of ice water over their head, the wave has already crested. ( ) Zeige 2 von 2 keine Rezensionen | Rezension hinzufügen
How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book. Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)303.4Social sciences Social Sciences; Sociology and anthropology Social Processes Social changeKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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