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Blue Jeans (Object Lessons)

von Carolyn Purnell

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Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.Few clothing items are as ubiquitous or casual as blue jeans. Yet, their simplicity is deceptive. Blue jeans are nothing if not an exercise in opposites. Americans have accepted jeans as a symbol of their culture, but today jeans are a global consumer product category. Levi Strauss made blue jeans in the 1870s to withstand the hard work of mining, but denim has since become the epitome of leisure. In the 1950s, celebrities like Marlon Brando transformed the utilitarian clothing of industrial labor into a glamorous statement of youthful rebellion, and now, you can find jeans on chic fashion runways. For some, indigo blue might be the color of freedom, but for workers who have produced the dye, it has often been a color of oppression and tyranny. Blue Jeans considers the versatility of this iconic garment and investigates what makes denim a universal signifier, ready to fit any context, meaning, and body.Object Lessons is published in partnership with an essay series in The Atlantic.… (mehr)
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Blue Jeans, by Carolyn Purnell, is an excellent addition to the Object Lessons series, taking an object we all know and disrupting some of what we thought while also giving us a new appreciation.

This is one of the more straightforward volumes in the series, which is neither a positive nor a negative, simply what it is. We get some history of jeans in general, or dungarees, as well as what goes into the color we most associate with denim, indigo blue. This part of the history illustrates the extent to which so many objects, often ones we enjoy unthinkingly, come at great cost to many people and sometimes entire cultures. What helps tie all of this information together are Purnell's personal observations and stories. In fact, for me, these things make every volume of the series special, makes them something more than just history.

Highly recommended for anyone who loves learning about "things." There is enough detail here to make you wonder how you didn't know more, but enough personal perspective to feel like you're getting this information from a (very knowledgeable) friend.

Reviewed from a copy made available by the publisher via NetGalley. ( )
  pomo58 | Feb 21, 2023 |
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Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.Few clothing items are as ubiquitous or casual as blue jeans. Yet, their simplicity is deceptive. Blue jeans are nothing if not an exercise in opposites. Americans have accepted jeans as a symbol of their culture, but today jeans are a global consumer product category. Levi Strauss made blue jeans in the 1870s to withstand the hard work of mining, but denim has since become the epitome of leisure. In the 1950s, celebrities like Marlon Brando transformed the utilitarian clothing of industrial labor into a glamorous statement of youthful rebellion, and now, you can find jeans on chic fashion runways. For some, indigo blue might be the color of freedom, but for workers who have produced the dye, it has often been a color of oppression and tyranny. Blue Jeans considers the versatility of this iconic garment and investigates what makes denim a universal signifier, ready to fit any context, meaning, and body.Object Lessons is published in partnership with an essay series in The Atlantic.

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