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Lädt ... Marketing for Hospitality and Tourismvon Philip Kotler, John Bowen, James Makens
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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)647.940688Technology Home and family management Hospitality (Restaurants, Hotels) and Property Management Restaurants and Hotels HotelsKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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