Jonah Berger (1)
Autor von Contagious: Why Things Catch On
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Über den Autor
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible mehr anzeigen Influence:The Hidden Forces That Shape Behavior. (Bowker Author Biography) weniger anzeigen
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- male
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- USA
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- Philadelphia, Pennsylvania, USA
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- assistant professor (marketing ∙ Wharton School)
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- Wharton School
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Contagious: Why Things Catch On von Jonah Berger
pick up from page 61
This book was just okay. There are some interesting facts that could be shared at a party but overall, the book seemed superficial. It's nice to know about mimicry and some basic sociological trends, but the "why" of the behavior remains unanswered. There is a lot of descriptive research and survey analysis but I felt that the book stopped short of much indepth exploration.
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy.… (mehr)
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy.… (mehr)
So lightweight it is barely there. No analysis here,only stories. Takes minutes to read and then you are still hungry.
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