Michael R. Solomon

An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.

Brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues they have faced in recent times. Andrew Hughes, Australian National University; Bill Chitty, Murdoch Business School; Geoff Fripp, University of Sydney.

Ce livre met en évidence le changement de comportement du consommateur face aux nouvelles technologies, et l'apparition du e-commerce.

Cet ouvrage fait le lien entre la culture du consommateur et sa manière de consommer. Il parle aussi des recherches qui sont faîtes sur les individus pour pousser plus le marketing.