Martin Lindstrom (1) (1970–)

Autor von Buyology: Truth and Lies About Why We Buy

Andere Autoren mit dem Namen Martin Lindstrom findest Du auf der Unterscheidungs-Seite.

8 Werke 1,661 Mitglieder 65 Rezensionen

Über den Autor

Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, mehr anzeigen Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency. weniger anzeigen

Bildnachweis: Martin Lindstrom. Photo by Luc Van Braekel.

Werke von Martin Lindstrom

Beliebt Zuletzt

Buyology: Truth and Lies About Why We Buy (2008) 894 Exemplare

Brandwashed: Was du kaufst, bestimmen die anderen (2011) 323 Exemplare

Small Data: The Tiny Clues That Uncover Huge Trends (2013) 188 Exemplare

Brand Sense: Warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können (2005) 167 Exemplare

BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands (2003) 59 Exemplare

Clicks, bricks & brands (2001) 19 Exemplare

Brand Building on the Internet (1999) 10 Exemplare

This is Your Buyology 1 Exemplar

Informationen zu Werken

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2009 (5) Bewusstseinskontrolle (5) Branding (33) Business & Ökonomie (6) consumers (10) E-Book (14) Einkauf (9) Fiktion (6) Forschung (8) Gehirn (6) Gelesen (14) gelesen 2009 (5) Kaufverhalten (21) Kindle (6) Konsumismus (24) Marken (14) Markenartikel (6) Marketing (118) Neurologie (5) Neuromarketing (14) Neurowissenschaften (8) noch zu lesen (107) Nötigung (5) Persuasive Kommunikation (12) Propaganda (7) Psychologie (67) Psychologische Kriegführung (5) Sachbuch (114) Soziale Kontrolle (5) Sozialpsychologie (9) Soziologie (20) ungelesen (6) Unternehmen (82) Unternehmensführung (6) Verhaltensökonomik (7) Vertrieb (5) Werbung (43) Wirtschaftswissenschaft (15) Wissenschaft (6) Öffentlichkeitsarbeit (5)

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Wissenswertes

Geburtstag: 1970
Geschlecht: male
Nationalität: Denmark
Kurzbiographie: MARTIN LINDSTROM, is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including USA TODAY, Fortune, and The Washington Post, and his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. His five books on branding have been translated into twenty-five languages.

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Rezensionen

Brand Sense: Warum wir starke Marken fühlen,… von Martin Lindstrom

Ein sehr lehrreiches Buch über Markenführung. Warum wir bestimmte Marken lieber kaufen als andere und wie man als Unternehmen die Erkenntnisse des Neuromarketing/Brand Sense anwenden kann.

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landa | 2 weitere Rezensionen | Jun 16, 2011 |