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Lädt ... Show the Value of What You Do: Measuring and Achieving Success in Any Endeavorvon Patricia Pulliam Phillips
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Prove your effectiveness to anyone--and achieve professional success--by adopting the same ROI methods and metrics that leading companies use. In an era of evidence-based inquiry, people need to be able to demonstrate the value of their projects credibly. But how do you do that when there isn't an obvious measure connected to the project, like increased sales? In their new book Patti and Jack Phillips, the cofounders of ROI Institute, show how you can adopt the same methodology used by more than 6,000 organizations in seventy countries to evaluate large institutional initiatives. By following their six-step process, you can build a case for any project, process, or intervention, even so-called soft programs. For example, the first case study in the book involves successfully demonstrating the effectiveness of chaplaincy in an intensive care unit. The authors explain how to link your project to a meaningful business outcome, make sure your project will actually influence that outcome, identify metrics that will show if you're making progress, collect and analyze data, and use the results to build support. This book includes extensive examples from a wide range of organizations: businesses, nonprofits, schools, law enforcement, and more. It provides diagnostic tools and supportive practices and even offers advice on how to find a positive interpretation for results that don't conform to your anticipated outcome. Answering the question "Is it worth it?" defines the ultimate value of any project. Using the methodology this book presents will keep your work relevant, your career on track, and your organization healthy. Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)658Technology Management and auxiliary services ManagementKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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The Phillips couple together runs the ROI Institute and teach how to ascertain ROI to many fields. They divide the process into seven finite steps:
Showing the value
Why? (Impact)
How? (Choosing)
What? (Objectives)
How much? (Data collection)
What’s it worth? (Analysis)
So what? (Application)
They provide a basic business plan for how to construct this analysis, along with a multitude of use cases that demonstrate the methodology. Their writing is concise and clear, and they do not waste words on unnecessary motivational coaching. Their perspective is one of result-oriented business, not of analytic science. They are interested in making a pragmatic business case, not in the technical details of a given step.
This book does not do everything, of course. It does not go into expansive detail about individual items, nor does it provide a list of resources for a deeper dive. Further, it doesn’t tread on much new conceptual ground. ROI calculations are fairly standard in today’s business climate, thanks to the efforts of people like the Phillips. What this book does do is provide a concise, well-thought-out plan to calculate ROI for those who are new to this methodology.
At some juncture, almost every worker will have to answer the question of how to communicate their worth/value to others. This approach provides a solid conceptual framework and action plan for doing so. While sometimes running at a negative ROI has benefits (e.g., when a very positive ROI is expected in the future), a numerical ROI is a short, helpful way to defend a project’s or a person’s value to the business. Further, as the authors note, using their process to calculate a negative ROI can shed light on strategies to transform the project into a positive ROI. Overall, Patti and Jack Phillips provide a solid, uncomplicated method that can be used for business applications all over the map. ( )