Blindpill

To watch is to submit. As images overrun the world and the language of video & picture editing become second nature to digital natives we, individuals of the XXI century feel an apparently incurable sense of dread. We wake up to our cellphones, we commute to the sound of commercial music or audiobooks, we work in front of a computer, we spend our freetime mindlessly skipping from thread to thread in search of (You)s, we fall asleep to white noise or podcasts. state of culture and media in our age forces us into a sensory overload, slowly colonizing our time and minds. Where we once had silence, there is noise. Urban landscapes are increasingly dominated by ads and marketing campaigns. Wherever we look there is a product to be sold or a cultural commodity to be bought, unpacked and immediately consummed. If such a scenario drenches your heart with a sense of dread and doom, you might be susceptible to taking the blackpill and surrender to hopelessness. We offer you an alternative, we offer you the BLINDPILL The pill will not cure your ailments, it is not supposed to do that. In this day and age there is no straightforward way of shunning the Spectacle. The blindpill will act as a supplement on your immunologic system: by making you reject a nostalgic memory of an idyllic past, it offers you the antisensory tools to resist contemporary culture. After taking the blindpill will be covered by a polarizing filter. It will shut your eyes to the ilusory and open them to the real-cum-ilusory.